At least, that’s the implied message of Snickers’ current ad campaign that made it’s debut at the Superbowl. John from Americablog has been all over this story. The commercial shown during the game was juvenile and slightly offensive, but the rest of the campaign is horrifying. The website (which has been pulled down) featured three alternate versions of the commercial, including this one in which the mechanics’ reaction to accidentally kissing is to gay-bash each other :
But even more disturbing are the video “extras” from the website in which NFL players are visibly disgusted by the two men kissing and letting the audience know why homosexuals “ain’t right”.
So…how is embracing bigotry supposed to sell chocolate? I don’t really get the connection.